goodsquared.org features the Roof-top tent on their blog: http://www.goodsquared.org/project/treeline-outdoors/
"Maybe it’s our festival experience waking up with a drunken stranger in our tent. Or maybe we can chalk it up to the growling bear, possibly a big squirrel, episode we had one lazy summer night camping on the river. Hell, it could even be the fact that we just like a little convenience when in the wild. But be honest with yourself. When was the last time you were lying awake, in your tent, in the pitch black, kind of wishing you were in a safer place?"